Assistant Manager - Marketing will be responsible for promoting and building strong consumer loyalty for the brand. He/ She will be the primary custodian of the brand's identity and will be directly responsible for building the brand and increasing market share. The AMM's role will encompass improving the physical and digital presence of the brand and should have a keen understanding of the customer preferences, to build loyalty and consumer demand. He/ She will be responsible for entire marketing lifecycle from planning and executing the campaign to analyzing the ROI and tracking the budget.